![]() ![]() ![]() He began hosting his nationally syndicated program on. Host of the highest-rated national radio talk show in America, Rush Limbaugh has taken the political world by storm. The Rush Limbaugh Morning Update is heard weekday mornings at 5:55 a.m. “I definitely think there are going to be more organized efforts to put the stranglehold on talk radio by attacking their source of revenue,” said Wood.Ĭlick the link below to hear Tony Katz’s full interview with WIBC Programming Director David Wood. The Rush Limbaugh Show is heard Monday through Friday on WBAP live from 11:00 a.m. In fact, from Wood’s perspective, the greatest challenge facing talk radio stations in America is not dwindling ratings nor competition from satellite and podcasters such as libertarian Joe Rogan, but the coordinated attack on talk radio’s lifeblood: advertisers. He continued: “Rush Limbaugh’s show attracts an older demographic, and for WIBC, the target demographics that advertisers are trying to reach are 25-54 years of age and 35-64.” “And the decision to drop the show from our lineup was not political, it was a business decision.” “WIBC’s ratings are the highest that they’ve been in 15-20 years,” said Wood. It was a potentially career-ending gamble that ultimately paid off big. Under Wood’s direction, WIBC dropped the Rush Limbaugh show in 2015 as the station began to target a younger demographic. And while some talk stations continue to rely upon syndicated programming to fill the majority of their dayparts, WIBC is live and local from 6 am to 7 pm Monday through Friday. WIBC consistently ranked as the #1 or #2 radio station in the Indianapolis market last year. ![]() “And the ratings two years ago were higher than they were two years before that,” explained Wood. Woods noted that WIBC, which no longer carries Rush Limbaugh, is actually enjoying greater ratings success than it was two years prior. “It’s true that some talk stations – primarily AM – haven’t done anything to position themselves to be successful post-Limbaugh, but that’s not representative of the industry on the whole,” said Woods. “If you look at WIBC, WLW in Cincinnati, and a host of others, they’re doing quite well.” MI Hancock WZRK-FM 93.As WIBC Program Director David Wood told Tony Katz Wednesday morning, Fahrl’s comments – opinion disguised as reporting – are a vast generalization of the challenges the industry is facing. MA West Yarmouth WXTK-FM 95.1 12n-3p 12m-3a IL Sterling WSDR 1240 2p-5p Note: Indiana doesn't change to Dayight Savings Time, so these hours may be off by an hour. HI Kahului, Maui KAOI-AM 1110 8A-11A (2-hour delay) HI Honolulu, Oahu KHVH 830 9a-12n (2-hour delay) GM Agana KGUM 570 12n-3p,Tue-Sat (tape delay) GA Savannah WBMQ 630 12n-3p, "Best of",12n-3p Sat-Sun GA Atlanta WGST 105.7FM 12n-3pm S-S 1p-4p "Best Of" Radio Stations Original list came from: StateĪL Huntsville WVNN 770 11a-2p Sat 9a-3p except NASCAR weekendsĬA Fresno KMJ 580 9a-12n Sat1p-4pm Sun11a-1pĬA Sacramento KFBK 1530 9a-12nĒ200-0100 Sat 9a-12n RUSH'S ORIGINAL STATION!ĬA San Francisco KNBR 680 9a-12n 0100-0400ĬO Ft. Since its inception on August 1, 1988, The Rush Limbaugh Show has become the highest-rated talk radio show in the United States, reviving AM radio and popularizing the conservative political talk format. ![]()
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